"There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for."− Milton Glaser
"I strive for two things in design: simplicity and clarity. Great design is born of those two things."− Lindon Leader
"Content precedes design. Design in the absence of content is not design, it’s decoration."− Jeffrey Zeldman
"Don’t worry about people stealing your design work. Worry about the day they stop."− Jeffrey Zeldman
"Simplicity is the ultimate sophistication."− Leonardo Da Vinci
The art of giving form to signs in an expressive, harmonious, and skillful manner.
Freehand lettering, mechanical lettering and modern drawings. I mainly do exploration of the letter-form.
The art and technique of arranging type to make written language most appealing to learning and recognition. The arrangement of type involves selecting typefaces, point size, line length, leading, tracking, and kerning.
The skill for drawing and painting as well as a good sense of composition. I mix mineral based paints in powder form with special oils derived from lavender, clove, anise, pine or copaiva tree.
Scale model, tangible representations of a structure built to study aspects of an architectural design or to communicate design ideas to clients, committees, and the general public.